I LOVE SUGAR is much more than a candy store. The high-end retailer takes the candy we all love and delivers a magical experience. State of the art design, including custom fixtures and attention to details, is what the experiential retailer believes makes shoppers often refer to I LOVE SUGAR as "the Apple store of candy". Combine that with every type of candy imaginable, mix it with love and an iconic brand, I LOVE SUGAR was born. In a trade dress and trademark infringement case brought by their competitor, It’Sugar claimed that I LOVE SUGAR infringed their trademark and the overall look and feel of It’Sugar retail stores.
Defending I Love Sugar, our Intellectual Property Group quickly showed the trademark claims made by It’Sugar were questionable and weak, and that It’Sugar failed to create and maintain a recognizably consistent trade dress to afford itself protection. Through a practical approach and smart thinking, our team raised serious doubts about whether It’Sugar had ever successfully created an inherently distinctive trade dress for its stores and fixtures, or even an association between its dress and the consumers.
"As a retailer, the design of our store is a key part of our business strategy. We needed an IP team that understood trade dress issues. Tarter Krinsky & Drogin understood our challenge and developed a creative litigation strategy to protect our store concept and the I Love Sugar brand.”
David M. Oaknin
Founder and President
As an emerging and growing business, apple seeds LLC needed a business-minded legal partner who understood the challenges of being a middle market business. They needed help building the company from the ground floor up, and providing a solid foundation for future growth.
Tarter Krinsky & Drogin guided the start-up process from name selection and limited liability company structuring, to drafting and negotiating the operating and loan agreements. As apple seeds grew, our team grew with them.
“When we started apple seeds, we looked for a firm that understood our immediate needs but also our long-term vision. Tarter Krinsky & Drogin guided us in taking our idea from conception to fruition and continues to guide us. They have been there every step of the way.”
Co-Founder, apple seeds LLC
The Hartz Mountain Corporation, one of the world’s largest manufacturers and sellers of pet products, needed a strategic-minded legal partner who understood its industry, the law involved and was willing to look at the matters from a holistic business perspective, not just as one-offs.
Through strategic counseling and a preventative business approach that has produced cost savings and a practical return on investment, and by training the marketing team on the characteristics of an effective trademark and brand, we have empowered Hartz Mountain to be proactive in protecting and promoting Hartz Mountain.
"As a global manufacturer with over 1500 pet products, our business is our brands. Maintaining them requires constant review and keeping up with the latest regulations, so we need a team that understands not just our business, but our industry. Tarter Krinsky & Drogin has been a great part of our team. They respond quickly when issues surface but also help us anticipate the future."
William P. Fornshell
Senior Vice President, Secretary & General Counsel
Entrepreneur Matthew Viragh needed legal and business counsel relating to a new and unique cinema to be opened in Williamsburg, Brooklyn.
We believe a fresh approach to business means being able to think smart and unconventionally as well as embrace new ideas and constructively challenge the status quo. We approached our challenge with Nitehawk Cinema by giving legislators plenty to chew on after proposing licensing changes for movie theaters.
"As an entrepreneur, bringing my unique concept for a dinner and movie theater to New York created a unique set of challenges. Tarter Krinsky & Drogin provided an integrated legal team that understood my vision and developed innovative solutions to make my concept a reality."
Owner, Nitehawk Cinema