Mark J. Rosenberg

Partner and Co-Chair of Reputation Management Practice

P 212.216.1127   F 212.216.8001
1350 Broadway
New York, NY 10018

 

Mark J. Rosenberg

Partner and Co-Chair of Reputation Management Practice

P 212.216.1127   F 212.216.8001   mrosenberg@tarterkrinsky.com

Mark J. Rosenberg is a partner in the Intellectual Property Group and a co-chair of the firm’s Reputation Management practice. Mark assists his clients in protecting their rights, reputations and businesses in the fields of intellectual property, defamation, privacy, right of publicity and Internet marketing. His varied client base includes high net worth individuals, early-stage technology companies, established Internet marketers, large apparel companies and national retail and restaurant chains. Mark strives to employ creative and cost-effective strategies in order to achieve the most beneficial results.

Mark collaborates with his clients to acquire, protect, enforce and license their intellectual property rights. He has represented clients in courts throughout the country involving patent, trademark, copyright, trade dress, trade secrets and advertising law. Among many others, the cases have concerned:

• patents covering power tools;
• trade dress covering hand tools and product packaging; 
• use of trademarks in advertising and business names;
• copyrights in advertising copy and sculptures; and
• trade secrets underlying software programs.

Mark has developed a specialty in representing clients in cases involving trade dress rights relating to the interior designs of retail stores and restaurants. He works with clients to enforce their trade dress rights and assists clients accused of infringing another’s trade dress rights. Mark also counsels clients in negotiating and structuring a wide variety of licenses, and co-branding, distribution, development, hosting, affiliate, procurement and services agreements.

He understands that the reputation of a person or a business can be easily damaged and works with his clients to protect their reputations in the face of defamatory statements made in online and print publications, YouTube videos, online reviews and in letters and emails sent by competitors to businesses’ partners and customers. He also assists clients when they are the victims of surreptitious videos and revenge porn, and when their photographs are used in advertising without permission.

For over twenty years, a significant part of Mark’s practice has been dedicated to e-commerce and Internet marketing law. He has counseled clients on DMCA, CAN-SPAM and Communications Decency Act compliance, and has litigated cases brought by and against Internet marketers for CAN-SPAM and trademark violations as well as actions involving the Computer Fraud and Abuse Act. Mark has drafted numerous SaaS, website development, affiliate, co-branding and hosting agreements, privacy policies and website terms of use.

Recent representative matters include:

  • Adscend Media LLC v. DoGood Media LLC et al., No. 3:18-cv-00141 (D. Conn.) Representing Internet marketing company which was the subject of a defamatory YouTube video that was forwarded to the company’s business partners.
  • Cree, Inc. v. ILMG Corporation et al., 2:16-cv-06820 (C.D. Cal.) Obtained settlement for an affiliate marketer and its principals accused of counterfeiting and false advertising.
  • Huizenga v. NYP Holdings, Inc., d/b/a The New York Post, et al., No. 17-CV-2113 (S.D.N.Y.) Representing celebrity doctor who was the subject to defamatory articles concerning his medical practices.
  • Preslar v. Kaminski, et al., No. 3:16-cv-03423 (N.D. Tex.) Obtained settlement for advertising copyrighter whose ad copy was used without consent and who was also the subject of defamatory statements.
  • The Fashion Exchange LLC v. Hybrid Promotions LLC et al., No. 1:14-cv-01254 (S.D.N.Y.) Representing large apparel manufacture and over thirty major national and regional retailers accused of trademark infringement.
  • Applied Business Software, Inc. v, FCI Lender Services, Inc., et al. (No. BC568911) (Cal. Super.) Obtained settlement for a mortgage loan processing company accused of stealing trade secrets relating to mortgage loan processing software.
  • Greenland v. Harbor Freight Tools USA, Inc., No. 2:14-cv-5867-RGK (C.D. Cal.) Obtained summary judgment of non-infringement for retailer accused of infringing patent in power tool accessory. Argued appeal to the Federal Circuit which affirmed summary judgment.
  • It’Sugar LLC v. I Love Sugar, No. 4:13-cv-01644 (D. S.C.). Defeated motion for a temporary restraining order brought against retailer accused of infringing competitor’s store design.
  • Facebook, Inc. v. Adscend Media, LLC, No. 5:12-cv-00414 (N.D. Cal.); State of Washington, v. Adscend Media, LLC, No. 2:12-cv-00139 (W.D. Wa.) Favorably settled action brought against Internet marketing company for CAN-SPAM and state law email violations and trademark infringement.
Education
  • Duke University School of Law, J.D. 1989
  • Cornell University College of Arts and Sciences, B.A 1986
Admissions
  • New York
  • U.S. Court of Appeals, Federal Circuit
  • U.S. Court of Appeals, Ninth Circuit
  • U.S. District Court, District of Connecticut
  • U.S. District Court, Eastern District of New York
  • U.S. District Court, Southern District of New York
Articles
  • “The DOs and DON’Ts of User-generated Reviews,” Website Magazine, April 2012
  • “Video Marketing and the Law,” FeedFront Magazine, January 2010
Speaking Engagements
  • “Internet Marketing and the Law," Marketer's Blackbook, September 2012
  •  “Mobile Media and the Law: Legal Do’s and Don’ts,” Mobile Marketing and Media 2010 Conference, June 2010

Last Read
The Last Lion Vol. III

Favorite Sports Team
New York Mets

Favorite Movie/TV Character
Steve McGarrett

  • I Love Sugar

    I LOVE SUGAR is much more than a candy store. The high-end retailer takes the candy we all love and delivers a magical experience. State of the art design, including custom fixtures and attention to details, is what the experiential retailer believes makes shoppers often refer to I LOVE SUGAR as "the Apple store of candy". In a trade dress and trademark infringement case brought by their competitor, It’Sugar claimed that I LOVE SUGAR infringed their trademark and the overall look and feel of It’Sugar retail stores.

News

  • Law Brief Podcast: Rich Schoenstein and Mark Rosenberg Discuss Amazon’s Pilot Program for Patent Disputes

    In the latest episode of Law Brief, Tarter Krinsky & Drogin’s recently released podcast series, Intellectual Property partner Mark Rosenberg joins Litigation partner and host Rich Schoenstein to discuss Amazon’s Pilot Program for Patent Disputes. Mark and Rich talk about Amazon’s new pilot program to arbitrate patent disputes involving sellers on its platform, and the potential impact on the sellers, the patent owners and Amazon itself.

  • Mark Rosenberg Featured in Forbes Article on Amazon’s New Utility Patent Neutral Evaluation Process

    Mark Rosenberg, Intellectual Property partner and co-chair of the firm’s Reputation Management practice, was featured in the Forbes article, “Amazon’s New ‘Utility Patent Neutral Evaluation’ Process Stops Bogus IP Claims.”

    The article noted that Mark has represented several parties in Amazon’s new Utility Patent Neutral Evaluation program, which seeks to resolve the issue whereby a utility patent owner and accused seller on Amazon can have their case investigated by a neutral third-party evaluator with expertise in law and utility patents. Mark noted that “not only is the current litigation option expensive, there is a high likelihood that the patent owner will file a counterclaim for infringement and damages based on the sales of the accused product.”

  • Mark Rosenberg Quoted in Law360 on Judge’s Order in Favor of Firm Client

    Mark Rosenberg, Intellectual Property partner and co-chair of the firm’s Reputation Management practice, was quoted in Law360’s article, “Judge Sanctions Atty For Disrupting Deposition In TM Case.” The article details U.S. Magistrate Judge Ona T. Wang’s decision awarding sanctions against The Fashion Exchange LLP and its attorney based on the attorney’s interference with the taking of the Rule 30(b)(6) deposition of The Fashion Exchange in a trademark infringement case that it brought. The court ordered that The Fashion Exchange and its attorney jointly and severally pay half the costs and fees that Tarter Krinsky & Drogin client Hybrid Promotions LLC incurred in connection with taking the Rule 30(b)(6) deposition and the motion for sanctions.

  • Mark Rosenberg Quoted in Law360 on Benefit of Amazon’s Patent Dispute Program for Merchants Accused of Infringement

    Intellectual Property partner Mark Rosenberg was quoted in Law360’s article, “Want To Avoid Costly Patent Cases? Amazon Offers A Hack,” which discusses Amazon’s new program that allows patent owners and Amazon sellers to settle patent infringement disputes in a streamlined proceeding.

  • Mark Rosenberg was Quoted About Online Reviews in The Real Estate Business Institute Magazine

    Co-chair of the Reputation Management Practice Mark Rosenberg was quoted in “What’s New When It Comes to Tracking Online Reviews?” published by The Real Estate Business Institute magazine. The article detailed what businesses need to know about online reviews.

  • Mark Rosenberg Discusses How to Respond to Negative and Defamatory Company Reviews on Business Insanity Talk Radio

    Reputation Management co-chair Mark Rosenberg was interviewed by Barry Moltz on Business Insanity Talk Radio, a radio show that discusses the complexities and nuances of small businesses. During the segment, Mark differentiates between the various ways in which it is possible to respond to negative and defamatory reviews of one’s company.

  • Recent Case Handled by TKD’s Reputation Management Practice Featured in Law360 Article

    Tarter Krinsky & Drogin and Reputation Management co-chair Mark Rosenberg were noted in a Law360 article, “NY Post Tells Judge It Stands By 'Biggest Loser' Exposé,” for representing Robert Huizenga as co-counsel with Los Angeles firm Harder Mirell & Abrams LLP.

  • Mark Rosenberg Speaks With Inside Counsel on Reputation Protection From Negative or Defamatory Reviews on the Web

    Reputation Management co-chair Mark Rosenberg spoke with Inside Counsel for the article, “Dealing with Negative or Defamatory Reviews on Social Media.” The article raises the point that since social media posts can be easily shared, negative or false reviews can go viral and quickly damage an individual’s or business’ reputation. Mark discusses various methods for mitigating the damage of negative reviews and handling those that are defamatory.

  • Tarter Krinsky & Drogin Defeats Motion for Preliminary Injunction in Trade Dress Lawsuit Brought by It’Sugar

    Tarter Krinsky & Drogin successfully defended I love Sugar, a locally owned high-end candy retailer based in Myrtle Beach, South Carolina in a trade dress infringement case brought by their competitor It’Sugar.

  • Firm Represents Fitbug in Trademark Infringement Suit

    We are representing Fitbug in suit against health gadget maker Fitbit, alleging trademark infringement, as well as unfair competition and unfair business practices, arguing that Fitbit's name is confusingly similar to Fitbug.

Events

  • Mark Rosenberg Authors Intellectual Property Magazine Article on New Amazon Patent Dispute Program for Sellers

    Intellectual Property partner and co-chair of the Reputation Management practice Mark Rosenberg authored an article featured in Intellectual Property Magazine titled, “Amazon Assistance.” In the article, Mark discusses Amazon’s neutral patent evaluation program, which creates an alternative to federal court proceedings in patent infringement disputes on its website.

  • USPTO Announces New Rule Requiring Foreign Trademark Filers to Appoint an Attorney Licensed in the United States

    On July 2, 2019, the United States Patent and Trademark Office (USPTO) announced a new rule that all trademark applicants and registrants whose domicile or principal place of business is not located within the United States must be represented by an attorney who is an active member in good standing of the bar of the highest court of a state in the United States. This rule becomes effective on August 3, 2019.

  • Amazon Institutes New Patent Dispute Program

    Often, an Amazon seller accused of patent infringement finds itself in a frustrating predicament. The seller receives an email from Amazon notifying it that the seller’s product is being removed from the site and stating that if the seller believes that the infringement allegation is incorrect, the seller should directly contact the patent owner. Not surprisingly, the seller’s or its attorney’s good faith explanation as to why there is no infringement often falls on deaf ears. And, the seller’s appeals to Amazon for assistance in rectifying the situation are usually fruitless. Earlier this year, Amazon introduced a pilot program that may remedy this situation in a way that benefits both patent owners and Amazon sellers.

  • Why Chinese Companies Need to Exercise Caution When Attending Trade Shows in the United States

    Over the past few years, owners of U.S. patents and trademarks have used the appearance of Chinese companies at a trade show as infringement "traps." These patent owners have commenced infringement cases against Chinese companies based on those companies' activities at the trade show.

  • Mark Rosenberg Authors Article in Modern Aesthetics on Handling Negative Reviews in the Internet Age

    Mark Rosenberg, Intellectual Property partner and Reputation Management practice co-chair, recently authored an article for Modern Aesthetics magazine titled, "Handling Negative Reviews in the Internet Age." In the article, Mark explores how physicians can protect themselves against negative reviews posted to Internet sites such as Healthgrades, Vitals or Yelp, noting that these reviews "can damage a doctor’s reputation and can have significant ramifications for his or her practice."

  • Mark Rosenberg Authors Forbes Article on Reputation Protection From Negative or Defamatory Reviews on the Web

    Intellectual Property partner and co-chair of the Reputation Management practice Mark Rosenberg published the article, “What to Do When You or Your Business is Being Defamed on a Review Site” for Forbes. In the article, Mark notes that in the age of social media, an individual’s or company’s good reputation can often be undone – and at lightning speed – by a negative review on an online review site.

  • Mark Rosenberg Publishes Article in Luxury Daily on Right of Publicity Issues

    An article on right of publicity issues by Intellectual Property partner and Reputation Management co-chair Mark Rosenberg was featured in the Luxury Daily. The article delves into the implications of a California woman’s $2.2 billion lawsuit against restaurant chain Chipotle, which used her photograph in its promotional materials without her consent.

  • Using a Person's Image for Commercial Purposes: Lessons Learned from the Chipotle $2.2 Billion Lawsuit

    This month, a California woman sued Chipotle for $2.2 billion based on the burrito chain's unauthorized use of her photograph in its promotional materials.

  • Why Chinese Companies Need to Exercise Caution When Attending Trade Shows in the United States

    Over the past two years, owners of U.S. patents have used Chinese companies' appearances at a trade show as a patent infringement "trap."

  • Legal Alert: .SUCKS is Here: Can Your Brand Be Protected?

    With the goal of fostering public commentary, the new domain name .SUCKS was approved by ICANN. Despite objections from some in the IP community, the sunrise period for .SUCKS is now open; it runs until May 29th.

  • Legal Alert: A New System For International Design Protection

    Design patents continue to grow in importance for many industries. If your company designs tangible products or packages, there is a new, efficient way to seek international protection for design features.

  • Legal Alert: Alice Corp. v. CLS Bank's Effect on Business Method Patents

    The patent landscape has changed regarding business method patents.
    In the summer of 2014, the Supreme Court issued a decision in Alice Corp. v. CLS Bank which invalidated certain business method patents related to finance. The basis for the invalidation was that the patents covered an abstract idea not eligible for patent protection.

  • Beware of the Boilerplate Series: "Defend, Indemnify and Hold Harmless"

    Many agreements include an indemnification clause typically using language like this: “Party A will defend, indemnify and hold harmless all claims, losses and damages against Party B related to its use of the Technology.”

  • Beware of the Boilerplate Series: Defining Confidential Information

    In Non-Disclosure Agreements, there is often boilerplate language that includes trade secrets in the definition of “Confidential Information.” This seemingly innocuous language can lead to problems for the owner of the trade secrets.

  • Beware of the Boilerplate Series: Limitation of Liability

    Be wary of giving up your rights for "lost profits." In most jurisdictions, there are two types of "lost profits": (1) those arising from general damages (recovery of money that a party agreed to pay under a contract); and (2) those arising from consequential damages (recovery of money lost based on other business arrangements). The first is generally easier to prove, but often a party in breach can be reasonably expected to pay the second.

Education
  • Duke University School of Law, J.D. 1989
  • Cornell University College of Arts and Sciences, B.A 1986
Admissions
  • New York
  • U.S. Court of Appeals, Federal Circuit
  • U.S. Court of Appeals, Ninth Circuit
  • U.S. District Court, District of Connecticut
  • U.S. District Court, Eastern District of New York
  • U.S. District Court, Southern District of New York
Articles
  • “The DOs and DON’Ts of User-generated Reviews,” Website Magazine, April 2012
  • “Video Marketing and the Law,” FeedFront Magazine, January 2010
Speaking Engagements
  • “Internet Marketing and the Law," Marketer's Blackbook, September 2012
  •  “Mobile Media and the Law: Legal Do’s and Don’ts,” Mobile Marketing and Media 2010 Conference, June 2010

Mark Rosenberg

Privacy Policy

We have updated our privacy policy. Click here to view.

I agree