Mark J. Rosenberg is a partner in the Intellectual Property Group and a co-chair of the firm’s Reputation Management practice. Mark assists his clients in protecting their rights, reputations and businesses in the fields of intellectual property, defamation, privacy, right of publicity and Internet marketing. His varied client base includes high net worth individuals, early-stage technology companies, established Internet marketers, large apparel companies and national retail and restaurant chains. Mark strives to employ creative and cost-effective strategies in order to achieve the most beneficial results.
Mark collaborates with his clients to acquire, protect, enforce and license their intellectual property rights. He has represented clients in courts throughout the country involving patent, trademark, copyright, trade dress, trade secrets and advertising law. Among many others, the cases have concerned:
• patents covering power tools;
• trade dress covering hand tools and product packaging;
• use of trademarks in advertising and business names;
• copyrights in advertising copy and sculptures; and
• trade secrets underlying software programs.
Mark has developed a specialty in representing clients in cases involving trade dress rights relating to the interior designs of retail stores and restaurants. He works with clients to enforce their trade dress rights and assists clients accused of infringing another’s trade dress rights. Mark also counsels clients in negotiating and structuring a wide variety of licenses, and co-branding, distribution, development, hosting, affiliate, procurement and services agreements.
He understands that the reputation of a person or a business can be easily damaged and works with his clients to protect their reputations in the face of defamatory statements made in online and print publications, YouTube videos, online reviews and in letters and emails sent by competitors to businesses’ partners and customers. He also assists clients when they are the victims of surreptitious videos and revenge porn, and when their photographs are used in advertising without permission.
Recent representative matters include:
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I LOVE SUGAR is much more than a candy store. The high-end retailer takes the candy we all love and delivers a magical experience. State of the art design, including custom fixtures and attention to details, is what the experiential retailer believes makes shoppers often refer to I LOVE SUGAR as "the Apple store of candy". In a trade dress and trademark infringement case brought by their competitor, It’Sugar claimed that I LOVE SUGAR infringed their trademark and the overall look and feel of It’Sugar retail stores.
Co-chair of the Reputation Management Practice Mark Rosenberg was quoted in “What’s New When It Comes to Tracking Online Reviews?” published by The Real Estate Business Institute magazine. The article detailed what businesses need to know about online reviews.
Reputation Management co-chair Mark Rosenberg was interviewed by Barry Moltz on Business Insanity Talk Radio, a radio show that discusses the complexities and nuances of small businesses. During the segment, Mark differentiates between the various ways in which it is possible to respond to negative and defamatory reviews of one’s company.
Tarter Krinsky & Drogin and Reputation Management co-chair Mark Rosenberg were noted in a Law360 article, “NY Post Tells Judge It Stands By 'Biggest Loser' Exposé,” for representing Robert Huizenga as co-counsel with Los Angeles firm Harder Mirell & Abrams LLP.
Reputation Management co-chair Mark Rosenberg spoke with Inside Counsel for the article, “Dealing with Negative or Defamatory Reviews on Social Media.” The article raises the point that since social media posts can be easily shared, negative or false reviews can go viral and quickly damage an individual’s or business’ reputation. Mark discusses various methods for mitigating the damage of negative reviews and handling those that are defamatory.
Tarter Krinsky & Drogin successfully defended I love Sugar, a locally owned high-end candy retailer based in Myrtle Beach, South Carolina in a trade dress infringement case brought by their competitor It’Sugar.
We are representing Fitbug in suit against health gadget maker Fitbit, alleging trademark infringement, as well as unfair competition and unfair business practices, arguing that Fitbit's name is confusingly similar to Fitbug.
On October 27 Tarter Krinsky & Drogin partnered with Lawline to host “Business in a Box” – a one-day series of CLE presentations designed to address the top legal issues facing emerging companies in growing and protecting their businesses.
Mark Rosenberg will be speaking on “Trademark Prosecution and Disputes in the United States” at the China Trademark Festival on June 15. The festival is sponsored by the China Trademark Association and the Dalian Municipal Government.
Over the past few years, owners of U.S. patents and trademarks have used the appearance of Chinese companies at a trade show as infringement "traps." These patent owners have commenced infringement cases against Chinese companies based on those companies' activities at the trade show.
Mark Rosenberg, Intellectual Property partner and Reputation Management practice co-chair, recently authored an article for Modern Aesthetics magazine titled, "Handling Negative Reviews in the Internet Age." In the article, Mark explores how physicians can protect themselves against negative reviews posted to Internet sites such as Healthgrades, Vitals or Yelp, noting that these reviews "can damage a doctor’s reputation and can have significant ramifications for his or her practice."
Intellectual Property partner and co-chair of the Reputation Management practice Mark Rosenberg published the article, “What to Do When You or Your Business is Being Defamed on a Review Site” for Forbes. In the article, Mark notes that in the age of social media, an individual’s or company’s good reputation can often be undone – and at lightning speed – by a negative review on an online review site.
An article on right of publicity issues by Intellectual Property partner and Reputation Management co-chair Mark Rosenberg was featured in the Luxury Daily. The article delves into the implications of a California woman’s $2.2 billion lawsuit against restaurant chain Chipotle, which used her photograph in its promotional materials without her consent.
This month, a California woman sued Chipotle for $2.2 billion based on the burrito chain's unauthorized use of her photograph in its promotional materials.
Over the past two years, owners of U.S. patents have used Chinese companies' appearances at a trade show as a patent infringement "trap."
With the goal of fostering public commentary, the new domain name .SUCKS was approved by ICANN. Despite objections from some in the IP community, the sunrise period for .SUCKS is now open; it runs until May 29th.
Design patents continue to grow in importance for many industries. If your company designs tangible products or packages, there is a new, efficient way to seek international protection for design features.
The patent landscape has changed regarding business method patents.
In the summer of 2014, the Supreme Court issued a decision in Alice Corp. v. CLS Bank which invalidated certain business method patents related to finance. The basis for the invalidation was that the patents covered an abstract idea not eligible for patent protection.
Many agreements include an indemnification clause typically using language like this: “Party A will defend, indemnify and hold harmless all claims, losses and damages against Party B related to its use of the Technology.”
In Non-Disclosure Agreements, there is often boilerplate language that includes trade secrets in the definition of “Confidential Information.” This seemingly innocuous language can lead to problems for the owner of the trade secrets.
Be wary of giving up your rights for "lost profits." In most jurisdictions, there are two types of "lost profits": (1) those arising from general damages (recovery of money that a party agreed to pay under a contract); and (2) those arising from consequential damages (recovery of money lost based on other business arrangements). The first is generally easier to prove, but often a party in breach can be reasonably expected to pay the second.