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Stefanie Marrone to Present Workshop on Aligning Social Media Strategy with Business Development Goals at the Legal Marketing Association's 2019 Annual Conference

April 10, 2019

On April 10, Stefanie Marrone, Tarter Krinsky & Drogin’s Director of Business Development and Marketing, will present a deep-dive workshop program at the LMA 2019 Annual Conference titled, "Beyond Branding: Aligning Social Media Strategy with Business Development Goals.”

In the program, Stefanie and her co-presenter, Jennifer Simpson Carr from Knapp Marketing, will explore how social media has developed far beyond being a brand-building tool to accelerating the relationship-building process, leading to new business and enhanced client relationships. Session attendees will learn how to effectively use social media for lead generation and business development through practical, innovative, actionable and budget-friendly strategies and tactics.

The program will explore:

  • How to develop content strategies that support your business development plan
  • How to build an editorial calendar to plan future content and maximize content assets
  • How to build a strong LinkedIn profile, evaluate connections and use the platform to generate business and new connections
  • Effective analytics and measurement tools and what to do with them
  • Tips for using analytics and metrics to write content that draws in readers

Stefanie and Jennifer are the 2019 co-chairs of the Legal Marketing Association’s Social and Digital Media Special Interest Group, which brings programming and content to LMA members in these areas.

Learn more and register.

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Marrone, Stefanie M. Director of Business Development and Marketing Director of Business Development and Marketing 212.216.8000 VCard

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