Tarter Krinsky & Drogin has developed a number of initiatives to give its lawyers the tools to succeed in lead generation and client retention. The cornerstone of these efforts is a business development Pipeline Program. Participants in this program, who range from first-year associates to senior partners, meet together monthly to brainstorm leads, discuss tactics and outreach, and report back on their progress and roadblocks. The program also focuses on best practices in cross-selling, client service and in-person and online networking. The Pipeline Program strives to provide our lawyers with the critical skills they will need today and tomorrow to generate new business and develop stronger professional relationships. The program has led to our lawyers obtaining new engagements and strengthened relationships in just one year since its inception, and we look forward to our lawyers’ continued success.