Mark J. Rosenberg is Counsel at Tarter Krinsky & Drogin LLP in the Intellectual Property Practice Group and has over 20 years of experience assisting clients in acquiring, protecting, enforcing and licensing their intellectual property rights. Mr. Rosenberg is experienced in all areas of patent, trademark, copyright, trade dress, privacy and advertising law. In addition to being a litigator, he counsels clients in negotiating and structuring a wide variety of licenses, co-branding, distribution, development, hosting, affiliate, procurement and services agreements.
Mr. Rosenberg dedicates a significant part of his practice to e-commerce and Internet marketing law, including CAN-SPAM and Communications Decency Act compliance, advertising, video marketing, search engine optimization, sweepstakes and other games of chance, website development, affiliate, co-branding and hosting agreements, privacy policies and website terms of use.
As a litigator, he advises clients in cost-effectively avoiding and resolving legal disputes and has successfully handled complex patent, trademark, copyright, unfair competition, trade dress and false advertising and defamation actions in federal district and appellate courts, and before the Trademark Trial and Appeal Board.
Authored Articles- January 2010, FeedFront Magazine – “Video Marketing and the Law”
- April 2009, Website Magazine – “Copyright Management and Online Video Marketing”
- January 2009, FeedFront Magazine – “Using Trademarks in Affiliate Marketing”
- October 2008, Website Magazine – “Using Trademarks in Internet Marketing”
- August 2008, Website Magazine - “Developing Effective Affiliate Policies”
- October 2006, Law.Com – “Avoiding the Price of Success: Maintaining Legal Protection for Trademarks that Enter the Vernacular”
- 7/31/2011, Colleges Fight Google Ads That Reroute Prospective Students
- 6/27/2011, Video Waivers and Releases For Recording People On Video: Legal FAQs
- 5/18/2011, Why Luxury Brands Should Fight For Their Fragrance Lines
- 3/15/2011, Is Being Stupid on YouTube Now a Crime?
- 1/27/2011, Can You Make Money From Posting Video Of Other’s Misfortune?
- 1/13/2011, 5 AdWords Tips for Monitoring Your Trademarks
- 12/17/2010, Countering Counterfeits: How Luxury Brands Are Challenging The Knock-Off Culture
- 12/1/2010, Supreme Court Deals Blow To Luxury Claims Against Online Counterfeit Sales
- 10/21/2010, Fendi Trademark Counterfeiting Suit Settled for $10M
- 9/15/2010, Protecting Your Million Dollar Idea from the Competition
- 7/2/2010, Americans Want to Move Toward an Opt-in Paradigm
- 5/25/2010, SES Toronto Speaker Mini-Interview
- 4/29/2010, What the Hamas “Online Video Threat” Can Teach Us About Freedom Of Speech
- 2/13/2010, Defamation and Libel in Online Video – How to Protect Yourself
- 1/20/2010, Legal Video Marketing News: Are Public Figures Fair Game?
- 9/1/2009, Right of Publicity - Most Overlooked Legal Issue with Online Video?
- 3/12/2009, 3 Key SEM Trademark Questions Answered
- 12/8/2008, Legal Considerations for Video Marketing
- 8/18/2008, Domains are NOT Real Estate, KW Research as I. Property: Internet Law Experts Speak Out!
- June 2010, Mobile Marketing and Media 2010 Conference – “Mobile Media and the Law: Legal Do’s and Don’ts”
- June 2010, Search Engine Strategies Conference Toronto - “Facebook Feeding Frenzy: Targeting Opportunities, Privacy Challenges”
- December 2009, Search Engine Strategies Conference Chicago - “The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know”
- August 2009, Search Engine Strategies Conference San Jose – “Brand, Trademark and Reputation Management”; and “Electronic Contacts and the Long Arm of the Law”
- June 2009, New York Online Advertising and Marketing Group – “The Law of Internet Marketing”
- May 2009, New York Internet Marketing Group – “Using Trademarks in Internet Marketing”
- March 2009, Search Engine Strategies Conference New York – “Brand, Trademark and Reputation Management”
- December 2008, Search Engine Strategies Conference New York – “Intellectual Property & Trademark Issues: What SEMs Should Know”
- October 2008, Search Marketing Expo New York – “Legally Speaking: Recent Legal News About Search”
- December 2007, Search Engine Strategies Conference Chicago – “Organic Listings Forum”; and “Dealing With Affiliates”
- December 2006, Search Engine Strategies Conference Chicago – “Dealing With Affiliates”
August 2006, Affiliate Summit East – “Affiliate Marketing Legal Issues”
Phone: 212.216.1127
Fax: 212.216.8001
Email: mrosenberg@tarterkrinsky.com
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