Giuliano Iannaccone co-authored the article "Urban Outfitters is on-trend with acquisition of fast-casual dining brand" in the Retail Times with Heather Ohlberg.
As brick-and-mortar retailers provide more unique in-store experiences to enhance the customer’s shopping experience, Urban Outfitters’ acquisition of Italian restaurant chain Pizzeria Vetri is the latest example of a retailer finding innovative ways to appeal to new customers. The authors highlight that the company may be setting a new trend in the shopping experience by coupling fast-casual dining and retail. They consider the implications of the move for the clothing brand and the retail industry, and provide insight on the legal and business issues retailers should consider when adopting this strategy.
To read the full article, click here.
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