AXIUS

The Challenge:

AXIUS, created by former USA Rugby player Brian Doyle, is a complete functional gym in one tool. While rehabbing a near career-ending knee injury, Brian became frustrated with the numerous fitness tools needed to accomplish his balance-based workouts. This initial frustration turned to inspiration, leading to Brian inventing AXIUS, a single fitness tool combining the principles of foundational strength with performance training.

Brian began working with Intellectual Property co-chair Amy Goldsmith and counsel Aasheesh Shravah on the patent process for AXIUS’s initial product, AXIUS Core, several years ago, relying on Tarter Krinsky & Drogin’s entire Intellectual Property team for support. AXIUS also dealt with patent infringement claims, which required response.

The Result:

Members of our team helped AXIUS secure utility patent protection in the United States and several foreign nations, a lengthy process that required numerous responses to global patent offices. AXIUS now has patent protection in manufacturing nations, which has been instrumental in AXIUS’s manufacturing and distribution strategy. We also counseled AXIUS on the general process and timing of how patent infringement claims typically transpire, allowing the AXIUS team to make key decisions at a critical time in their business and product development.