Reputation Management

Safeguarding Your Reputation

Your reputation is as crucial as ever in today’s digital world, where a single negative search result can dramatically alter public perception of you or your brand. Whether you’ve been grappling with a negative review or unfavorable press coverage, facing a crisis, or simply want to protect yourself against unexpected obstacles, we understand how important it is to maintain control over your online image and search results.

When an individual or a business is defamed, a person’s name or image is used without consent or when a person’s privacy is invaded, our lawyers have the experience and skill set to act quickly in order to have the offending materials removed and, when necessary, litigate against the offending party. We have obtained private resolutions of sensitive privacy matters as well as temporary restraining orders and favorable settlements.

Our lawyers have significant experience protecting clients against false comments made on a review site, untrue statements made to a business’s customers, unfounded assertions made about an individual’s reputation and business acumen, subway ads featuring the unauthorized photograph of a client, surreptitious videos, revenge porn or cyberbullying. We will work with experts to identify and pursue anonymous Internet posters often leading to financial restitution for our clients.

Areas of practice:

  • Defamation (libel and slander)
  • Right of publicity
  • Right of privacy
  • Reputation and brand protection

Name Title Direct Dial Vcard
Krinsky, Andrew N. Partner and Chair of Litigation Practice Partner and Chair of Litigation Practice 212.216.8080 VCard
Rosenberg, Mark J. Partner and Chair of Reputation Management Practice Partner and Chair of Reputation Management Practice 212.216.1127 VCard
Rosner, Joel H. Counsel Counsel 212.216.1187 VCard
  • Attorney Mark Rosenberg Featured on Kommerce Kings Podcast Regarding Legal Issues in E-Commerce

    Intellectual Property Partner Mark Rosenberg was featured on the podcast, “Kommerce Kings,” which explores the e-commerce industry. The episode delves into the patent and trademark problems many online sellers face. With his significant experience of successfully representing online sellers, Mark shares how to navigate trademark and patent litigation. He outlines the steps to take when deciding to sell a new product online.

  • Mark Rosenberg Featured in Forbes Article on Amazon’s New Utility Patent Neutral Evaluation Process

    Mark Rosenberg, Intellectual Property partner and co-chair of the firm’s Reputation Management practice, was featured in the Forbes article, “Amazon’s New ‘Utility Patent Neutral Evaluation’ Process Stops Bogus IP Claims.”

    The article noted that Mark has represented several parties in Amazon’s new Utility Patent Neutral Evaluation program, which seeks to resolve the issue whereby a utility patent owner and accused seller on Amazon can have their case investigated by a neutral third-party evaluator with expertise in law and utility patents. Mark noted that “not only is the current litigation option expensive, there is a high likelihood that the patent owner will file a counterclaim for infringement and damages based on the sales of the accused product.”

  • Mark Rosenberg Quoted in Law360 on Judge’s Order in Favor of Firm Client

    Mark Rosenberg, Intellectual Property partner and co-chair of the firm’s Reputation Management practice, was quoted in Law360’s article, “Judge Sanctions Atty For Disrupting Deposition In TM Case.” The article details U.S. Magistrate Judge Ona T. Wang’s decision awarding sanctions against The Fashion Exchange LLP and its attorney based on the attorney’s interference with the taking of the Rule 30(b)(6) deposition of The Fashion Exchange in a trademark infringement case that it brought. The court ordered that The Fashion Exchange and its attorney jointly and severally pay half the costs and fees that Tarter Krinsky & Drogin client Hybrid Promotions LLC incurred in connection with taking the Rule 30(b)(6) deposition and the motion for sanctions.

  • Thirty-Two Tarter Krinsky & Drogin Lawyers Named to 2019 Super Lawyers and Rising Stars Lists

    Thirty-two lawyers from Tarter Krinsky & Drogin have been named to the 2019 New York Super Lawyers and Rising Stars lists, a rise in Tarter Krinsky & Drogin attorneys awarded as top lawyers in New York. The annual Super Lawyers list recognizes the top five percent of lawyers in New York for their professional achievements. Lawyers are selected through a process that includes independent research, peer nominations and peer evaluations.

  • Thirty Tarter Krinsky & Drogin Lawyers Named to 2018 Super Lawyers and Rising Stars Lists

    Thirty lawyers from Tarter Krinsky & Drogin have been named to the 2018 New York Super Lawyers and Rising Stars lists as top lawyers in New York. The annual Super Lawyers list recognizes the top five percent of lawyers in New York for their professional achievements. Lawyers are selected through a process that includes independent research, peer nominations and peer evaluations.

  • Mark Rosenberg was Quoted About Online Reviews in The Real Estate Business Institute Magazine

    Co-chair of the Reputation Management Practice Mark Rosenberg was quoted in “What’s New When It Comes to Tracking Online Reviews?” published by The Real Estate Business Institute magazine. The article detailed what businesses need to know about online reviews.

  • 28 Tarter Krinsky & Drogin Lawyers Named to 2017 New York Super Lawyers and Rising Stars Lists

    This year, 28 lawyers from Tarter Krinsky & Drogin have been named to the 2017 New York Super Lawyers and Rising Stars lists as top lawyers in the state. The annual Super Lawyers list recognizes the top five percent of lawyers in New York for their professional achievements. Attorneys are selected through a process that includes independent research, peer nominations and peer evaluations.

    Four Tarter Krinsky & Drogin attorneys were ranked on the Rising Stars list, which recognizes the top 2.5 percent of lawyers who either are under the age of 40 or have been in practice for 10 years or less.

  • Mark Rosenberg Discusses How to Respond to Negative and Defamatory Company Reviews on Business Insanity Talk Radio

    Reputation Management co-chair Mark Rosenberg was interviewed by Barry Moltz on Business Insanity Talk Radio, a radio show that discusses the complexities and nuances of small businesses. During the segment, Mark differentiates between the various ways in which it is possible to respond to negative and defamatory reviews of one’s company.

  • Recent Case Handled by TKD’s Reputation Management Practice Featured in Law360 Article

    Tarter Krinsky & Drogin and Reputation Management co-chair Mark Rosenberg were noted in a Law360 article, “NY Post Tells Judge It Stands By 'Biggest Loser' Exposé,” for representing Robert Huizenga as co-counsel with Los Angeles firm Harder Mirell & Abrams LLP.

  • Mark Rosenberg Speaks With Inside Counsel on Reputation Protection From Negative or Defamatory Reviews on the Web

    Reputation Management co-chair Mark Rosenberg spoke with Inside Counsel for the article, “Dealing with Negative or Defamatory Reviews on Social Media.” The article raises the point that since social media posts can be easily shared, negative or false reviews can go viral and quickly damage an individual’s or business’ reputation. Mark discusses various methods for mitigating the damage of negative reviews and handling those that are defamatory.

  • Mark Rosenberg Authors Law360 Article on Amazon Patent Evaluation Program
    November 25, 2019

    Intellectual Property partner and co-chair of the Reputation Management practice Mark Rosenberg authored an article featured in Law360 titled, “Navigating Amazon Marketplace IP Disputes.” In the article, Mark focuses on Amazon’s evolved processes, procedures and issues for IP disputes arising from the Amazon Marketplace, including the Amazon Brand Registry and the Neutral Patent Evaluation Procedure.

  • Mark Rosenberg Authors Article in Modern Aesthetics on Handling Negative Reviews in the Internet Age
    December 12, 2017

    Mark Rosenberg, Intellectual Property partner and Reputation Management practice co-chair, recently authored an article for Modern Aesthetics magazine titled, "Handling Negative Reviews in the Internet Age." In the article, Mark explores how physicians can protect themselves against negative reviews posted to Internet sites such as Healthgrades, Vitals or Yelp, noting that these reviews "can damage a doctor’s reputation and can have significant ramifications for his or her practice."

  • Mark Rosenberg Authors Forbes Article on Reputation Protection From Negative or Defamatory Reviews on the Web
    June 15, 2017

    Intellectual Property partner and co-chair of the Reputation Management practice Mark Rosenberg published the article, “What to Do When You or Your Business is Being Defamed on a Review Site” for Forbes. In the article, Mark notes that in the age of social media, an individual’s or company’s good reputation can often be undone – and at lightning speed – by a negative review on an online review site.

  • Mark Rosenberg Publishes Article in Luxury Daily on Right of Publicity Issues
    May 23, 2017

    An article on right of publicity issues by Intellectual Property partner and Reputation Management co-chair Mark Rosenberg was featured in the Luxury Daily. The article delves into the implications of a California woman’s $2.2 billion lawsuit against restaurant chain Chipotle, which used her photograph in its promotional materials without her consent.


Privacy Policy

We have updated our privacy policy. Click here to view.

I agree