Designing Comprehensive Legal Solutions

Retailers are constantly juggling in order to develop their brands, make sales, retain loyal customers and surpass their competitors. We know exactly what it takes to succeed in the retail industry, whether in the U.S. or abroad, in-store or online. We take the time to understand your businesses and goals. Then, we share our expertise with you in an accessible and highly effective manner. Together, we form a partnership to bring out your strengths, increase efficiency and ultimately drive major growth.

We recognize that retail clients have widespread legal needs. With our full service platform, our attorneys collaborate across substantive practice areas to solve your specific challenges and take your business goals from concept to completion. The result is cost-effective legal counseling from a team that understands your business and your consumers.

Tarter Krinsky & Drogin’s Retail Practice Group advises national and international retailers, large and small, in-store and online, across all industries. We counsel international retailers that are new to the U.S. market as well as national retailers looking toward domestic expansion. We assist in negotiations with various businesses in the supply chain from manufacturers to joint venturers to celebrity endorsers and then create contracts that make sense.

Business Structuring, Governance and Corporate Transactions
Whether you are expanding or consolidating your retail business, we will work with you to design and implement your corporate architecture. With a savvy corporate infrastructure in place, we can also guide you toward national and international expansion through mergers, acquisitions and dispositions, joint ventures and asset purchases and sales.

Protecting and Exploiting Intellectual Property
We provide legal and business strategies concerning patent, trademark, trade dress and copyright prosecution and litigation, trade secret protection, product branding and advertising. Your transactions (licenses, endorsements, sponsorships and joint ventures) are translated into personalized agreements understood by all parties. 

Compliance with Consumer Laws
Our attorneys advise on all aspects of consumer protection, privacy and data security laws. We offer strategic counseling on advertising and marketing issues and encourage preventative measures in order to avoid government investigations.

Compliance with Legal Requirements and Licensing
There are specialty legal requirements, permits and licenses required for almost every retail client. Whether it’s navigating the New York City restaurant grade inspection system for a new restaurant or offer cosmetics demonstrations in your store, we make sure that you are in compliance with legal requirements and are equipped with the necessary licenses and permits. 

Retail Leasing
Our retail leasing practice extends to every major U.S. market. We negotiate commercial retail leases, subleases, terms sheets and letters of intent. Because we represent both retail landlords and retail tenants, we understand both sides of these transactions and can quickly move deals forward rather than stand in their way.

Outdoor Signage and Advertising
Outdoor advertising requires compliance both with applicable local and federal law and with the parameters of the retailer’s particular commercial lease. Our consumer regulatory, specialty licensing and retail leasing attorneys collaborate to understand your desires concerning outdoor signage and advertising and how to achieve them.

Retail Store and Office Construction
Providing full transactional construction and development services, we will guide you from project formation through dispute resolution. We get involved in all aspects of a project and navigate relationships with owners, developers, contractors, engineers, architects, project managers and construction managers.

Supply, Manufacturing and other Commercial Contracts
We negotiate contracts to forge strong relationships on your behalf with vendors, manufacturers, and other third party suppliers. We understand what retailers want from their manufacturers, logistics service providers and other vendors, and we know how to get it in writing.

Logistics are the nuts and bolts that allow a retail company to operate smoothly and efficiently in bringing its goods from conception to fruition, from raw materials in a factory to finished products ready for sale. We negotiate flexible logistics services agreements and influence our clients’ service providers to bundle their services in whatever unique ways fit our clients’ needs.

Structuring and Managing Expansion
Clients often approach us with the challenge of expansion into a new sales platform. From online retailers opening brick and mortar stores and pop-up shops to established retailers expanding their online presence, we help you take leaps and bounds into new territories and develop retail alliances that open up new points of sale. As technology continues to change the landscape of retail channel distribution, we help with nontraditional expansions such as flash and private sales, direct consumer sales through manufacturer websites, third-party sales websites and social media. Also, as strategic counselors to franchisors and franchisees, we handle all aspects of operations and business relationships.

Promotions and Incentives
The advertising frontier is a complex mix of Internet law, consumer protection and privacy laws and advertising regulations. We have developed a niche expertise in the regulations surrounding sweepstakes, loyalty programs, contests gift cards and reward programs. 

Co-Branding and Endorsements
Our retail clients are often sought after by others in the industry for co-branding initiatives. We know how to draft agreements that protect your interests while ensuring that the celebrity endorsers are comfortable with the arrangement and motivated to give you significant attention and exposure.

Legal Support to Human Resources
From the executive corporate employee to the seasonal commission-based salesperson, we develop effective practices tailored to any sort of employee you choose to engage. Focused on prevention, we draft company policies and employee handbooks, offer letters, restrictive covenant and confidentiality agreements. We evaluate existing agreements and litigate when necessary. We also guide you in compliance with various employment laws, including wage and hour laws and ADA compliance.

It’s rather common for retail clients to hire non-US citizens. We work with you to personalize, and then shepherd, the often complex visa applications through the various federal agencies to achieve the desired result: an employee who is able to devote attention to the retail world and not to the immigration process.

Bankruptcy and Corporate Restructuring
We represent retail debtors in reorganization and liquidation proceedings, creditors’ committees, asset purchasers and trade creditors with reclamation and similar claims.  We offer critical assistance to clients that are underperforming, in crisis or even relatively healthy but with some underperforming divisions or branches. We help you stabilize performance and reassure creditors and investors through restructuring initiatives and working capital plans.

Business Litigation / Dispute Resolution / Arbitration
We handle landlord-tenant, breach of contract and intellectual property matters, government compliance, construction and vendor disputes, product liability issues, privacy and security issues and employment disputes. These matters arise in the retail context frequently. Our goal is to help you avoid the escalation of disputes, facilitate early resolutions achieve positive outcomes and swiftly smooth over any bumps in the road.

Name Title Direct Dial Vcard
Beller, Brian J. Partner Partner 212.216.1173 VCard
Checchinato, Serena Associate Associate 12122161189 VCard
Feder, Hagit Senior Compliance Administrator, CFE Senior Compliance Administrator, CFE 212.216.1109 VCard
Galante, Victoria Associate Associate 12122161196 VCard
Gaynor, Alan S. Partner Partner 212.216.1136 VCard
Goldsmith, Amy B. Partner and Chair of Privacy and Cybersecurity Group Partner and Chair of Privacy and Cybersecurity Group 212.216.1135 VCard
Iannaccone, Giuliano Partner and Chair of International and Retail Groups and Co-Chair of Italy Practice Partner and Chair of International and Retail Groups and Co-Chair of Italy Practice 12122161110 VCard
Kilduff, Patrick J. Partner and Chair of Compliance and Administrative Law Practice and Outdoor Advertising Practice Partner and Chair of Compliance and Administrative Law Practice and Outdoor Advertising Practice 212.216.8019 VCard
Lippert, Nels T. Partner and Chair of Intellectual Property Practice Partner and Chair of Intellectual Property Practice 212.216.1157 VCard
Pfeffer, David J. Partner and Chair of Construction Group Partner and Chair of Construction Group 212.216.8075 VCard
Piazza, Gina M. Partner and Co-Chair of Italy Practice Partner and Co-Chair of Italy Practice 12122161129 VCard
Piazza, Deborah J. Partner Partner 212.216.1140 VCard
Rigato, Federica Associate Associate 12122161194 VCard
Rosenberg, Mark J. Partner and Chair of Reputation Management Practice Partner and Chair of Reputation Management Practice 212.216.1127 VCard
Shravah, Aasheesh Counsel Counsel 212.216.1132 VCard
Steer, Richard L. Partner and Chair of Employment Practices Liability Insurance Practice Partner and Chair of Employment Practices Liability Insurance Practice 212.216.8070 VCard
Taruschio, Anna Counsel Counsel 12122161126 VCard
Toevs Carolan, Tara Partner Partner 212.216.8007 VCard
Zagorsky, Arthur Partner Partner 212.216.8030 VCard
Zipkowitz, Eric Partner Partner 212.216.8088 VCard

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