Mark Rosenberg, Intellectual Property partner and Reputation Management practice co-chair, recently authored an article for Modern Aesthetics magazine titled, "Handling Negative Reviews in the Internet Age." In the article, Mark explores how physicians can protect themselves against negative reviews posted to Internet sites such as Healthgrades, Vitals or Yelp, noting that these reviews "can damage a doctor’s reputation and can have significant ramifications for his or her practice."

He notes that although healthcare practitioners have restricted ability to respond, due to HIPAA and other privacy laws, there are many ways in which a healthcare practitioner can protect themselves against negative and false reviews posted by competitors or cases where a patient mistakenly reviews the wrong physician. Read the full article.