An article on right of publicity issues by Intellectual Property partner and Reputation Management co-chair Mark Rosenberg was featured in the Luxury Daily. The article delves into the implications of a California woman’s $2.2 billion lawsuit against restaurant chain Chipotle, which used her photograph in its promotional materials without her consent. The right of publicity is an individual's right to control the commercial use of his or her name, likeness and image, and prevent the use of his or her identity by others for promotional purposes, without permission. Mark addresses what companies need to do to ensure they are in compliance to use a person’s image for commercial or promotional purposes and the fallout that can occur when the proper consents are not obtained. Read the full article.