The German Practice is proud to sponsor the German American Chamber of Commerce’s 10th Annual German American Business Forum (DAWT) workshop on “Marketing and Sales in the U.S.: Success Strategies and Adjustments for Sustainable Success in the Digital Transformation.”.

During this session, esteemed speakers Michael Müller, Head of Business Development USA and Vice President Automotive Division at HOERBIGER Antriebstechnik Holding GmbH; Thomas Vieten, Managing Director at Zentis North America, LLC; and Ulrich Leister, CEO at DB E.C.O. North America Inc, will discuss the importance of adapting marketing and sales strategies to local conditions to remain competitive. This panel will provide deep insight into the successful strategies essential for digital transformation and highlight the necessary adjustments companies must make to achieve sustainable success.

A key aspect often overlooked is recruiting. Hiring the right people is crucial for success in marketing and sales.

This annual event, taking place in Munich on July 24th, creates the perfect forum for German companies looking to establish or expand their business relations with the United States. Attendees will have the opportunity to discuss the tools needed to penetrate the American market.

For more information on the event click here - 10th German American Business Forum (DAWT) - Jul 24, 2025 - Events | AHK