Amy Goldsmith presented "No Good Idea Goes Unpunished: IP Protection in the World of Retail" for Lawline. This program was part of Lawline's 14-part industry event focusing on the retail industry.

This seminar provides an overview of the strategies for protecting your intellectual property in the retail industry. Amy Goldsmith, Co-Chair of the Intellectual Property Practice, discusses best practices for trademarks, trade dress, copyrights, and patents. She also examines relevant case studies including the trade dress case Kind vs. Clif, and profiles retail store configuration registrations such as Apple and Chipotle.

Learning Objectives:

• Gain an understanding of the steps in the trademark process, including developing brands that can be protected
• Learn the importance of a comprehensive trademark search
• Evaluate what types of applications can be filed
• Analyze trade dress issues
• Understand the trade dress examination process
• Discuss recent cases studies
• Recognize how copyrights and patents can be useful in the retail context

Click here for more information and to view the program.