Steven Troup spoke on a panel at New York University on April 23, 2013. The program "Strategic Steps for Growth for Young Media Companies" was sponsored by the Mayor’s Office on Small Business. His discussion focused on creating various types of business entities, the need to form a professional team such as marketing, accounting, and legal professionals, and the significance of using basic contracts with clients, vendors and employees. Steven Troup has represented small businesses for over 30 years, and is Chair of the Cooperative and Condominium Practice.