What began as a rivalry and a billboard led to something much meaningful to Seattle Seahawks and San Francisco 49ers fans. It all started when a group of 49ers fans, led by Tarter Krinsky & Drogin IP Counsel Aasheesh Shravah, raised enough money to purchase a tongue-in-cheek billboard in the Seattle area. The group needed $7,000 for the billboard; any extra donations they pledged to a Seattle-based charity. 49ers fans overwhelmingly chose Seattle Children’s Hospital Foundation as their charity of choice.

Inspired, Seahawks fans set up their own funding site to benefit USCF Children’s Hospital in San Francisco and donations began pouring in for both hospitals.

Aasheesh's idea led to over $400,000 raised for both hospitals with matching contributions from the San Francisco 49ers and Seattle Seahawks organizations.

To view the full article click here.