Demand letters threatening litigation over using a website tracking pixel as a "pen register" highlight the evolving intersection of privacy laws, technology, and California's strict privacy regulations, where tracking without consent could result in significant legal liabilities, including fines and lawsuits.

Tyler Dowdall, Partner in the Tarter Krinsky & Drogin Litigation Practice, has published an article for Daily Journal Corporation outlining what companies can do to avoid litigation when they are served with a demand letter.

Read Tyler’s article here.  Pixel privacy pitfalls put websites at risk