Tarter Krinsky & Drogin’s new Chief Marketing & Business Development Officer, Jill Jacobs, is featured in Law360, discussing why she was attracted to the firm and her vision for reimagining the marketing and business development function.

Jill shares that she was drawn to the firm’s collaborative, people-first culture and its impressive growth trajectory. She notes that a successful marketing strategy will prioritize client needs and embrace AI and other technology while safeguarding data and confidentiality.  

"I am gaining a deep understanding of the firm and its goals, which I will use to recommend strategies and approaches for the firm's marketing and business development," she said. "I am working with the marketing team to create a scalable process that will allow us to serve the firm as it continues its aggressive growth arc."

Read the full article here (subscription required): https://www.law360.com/pulse/articles/1857413